Apocalypse Pre-Drinks

ROLE
Art direction, copywriting, design 

INDUSTRY
Social justice and sustainability

COUNTRY
Germany

Collective care and liberation are out of the catalogue in the German Yellow Pages. Arising from this, Apocalypse Pre-Drinks (APD) is a support group for rethinking late capitalism. Through different events, as help desks, panels and workshops, APD gathers people who have already come up with solutions for a more sustainable way of living. From doers and activists to academics, the discussions are grounded in scalability and feasibility. 

The identity and campaign launch are articulated around the idea of restarting and reusing. From the old video games to papers ripped, a reduced colour palette gives space for the mix of types (Soap, Times New Roman and Webdings) that were common in the yellow pages.