The Union for Ethical Biotrade

Project: The Union for Ethical Biotrade
Role: Symbol tests and refinement, client presentation, guidelines/copywriting
Industry: Sustainability
Country: the Netherlands
Studio: Tátil

🏆 Latin America Design, 2019 (shortlisted)
🏆 Brazil Design Awards, 2018 (silver medal)
🏆 13ª Brazilian Graphic Design Biennial, 2019

The UEBT global sustainability label is awarded to companies committed to sourcing natural ingredients with respect for people and biodiversity. The challenge of the project was summarising the principles of Ethical BioTrade in one symbol that would be applied to a range of sizes, from billboards to packages.

The solution translates three main pillars: (1) the leaf as a symbol of universal sustainability, (2) the hands represent protection and human care, respect and balance between all parts of the supply chain, (3)the outline reveals a feline, an emotional connection of respect, strength and protection, recognised worldwide.

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