estela mendes

︎︎︎linkedin ︎︎︎behance 


na contramaré da inundação imagética, este portfolio opta por não se adaptar ao cardápio de thumbnails tendo uma versão mobile/celular.

uma escolha baseada na valorização das relações de envolvimente e de escala que balizam os projetos, em especial os editoriais, que integram este portfolio.  

conto com a sua gentileza de visualizá-lo na versão desktop/computador. 

i provide visual design, editorial and identity for institutions and individuals.

putting my practice to expanding the boundaries of visual argumentation, i set conditions to deconstruct familiar narratives and standard concepts.

with strong strategic skills, i have worked as a very detail-focused designer for clients ranging from institutional to cultural fields, such as embraer, union for ethical biotrade, sesc and iphan. 

previously at tátil (2015–2018) designing branding projects in a multidisciplinary integrated team, at grade (2018–2020) designing editorial and typographic projects and at polar (2020–2022), leading a monthly magazine art direction and designing editorial and identity projects.

currently working as a freelancer and open to collaborations.

this portfolio doesn’t have a mobile version. in order to highlight the details that drive editorial works, i would really appreciate if you could access this site on your computer.


balaclava magazine

The semestral Balaclava magazine is an independent Brazilian publication about music and culture from the label and producer Balaclava Records. For its 8th edition, I was commissioned to design some spreads. Using strong type choices, I aimed to highlight an independent experimental language and constructs visual argumentations which complement the meaning of the texts.

[client] balaclava magazine
[design and illustration] estela mendes
[editorial direction] isabela yu  

[executive production] heloisa cleaver
[magazine graphic project] ana david, thata jacoponi, yasmin kalaf
[revision] pedro camargo