Bernadete Winkler-Röll

ROLE
Art direction, logo, visual identity

INDUSTRY
Coaching, training, mediation

COUNTRY
Germany

BRAND STRATEGY
Natalia Garcez

Bernadette Winkler-Röll has more than 10 years of corporate practice mediating and guiding teams. To establish her name as a solo professional, she approached us. After a strategy workshop to define the brand direction, I designed a custom monogram that translates knowledge and security. 

The monogram is a window onto the world, her approach to coaching and training. The BWR and the logotype can be applied separately, creating a flexible visual system. 

As per the image direction, I curated references used for the real photoshoot, focusing on light, mood and ambience.