Project: Bernadette Winkler-Röll
Role: Logo, visual identity
Industry: Coaching, training, mediation
Country: Germany
Brand strategy: Natalia Garcez

Bernadette Winkler-Röll has more than 10 years of corporate practice mediating and guiding teams. To establish her name as a solo professional, she approached us. After a strategy workshop to define the brand direction, I designed a custom monogram translating knowledge and security.

The monogram is a window for the world, her way of approaching coaching, and training. The BWR and the logotype can be applied separately, constructing a flexible visual system. 

As per the image direction, I curated references used for the real photoshoot, focusing on light, mood and ambience. 

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