Embraer

ROLE
Brand's language, assets, brand book 

INDUSTRY
Aircraft

COUNTRY
Brazil

STUDIO
Tátil

Embraer is the largest aircraft company in Brazil, with a portfolio of commercial aviation, executive jets, defence and maintenance. 

Its whole rebrand involved a flexible brand system to unify the portfolio while differentiating each business unit. A grid capable of articulating image, gradient, content, logo and tagline in a range of formats was designed. Additionally, icons, signage, products, aircraft stands, and photography art direction.

The visual system works for business-to-business and business-to-consumer. Endomarketing consultancy and materials were also created for Embraer.